Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
While most consumers are familiar with ads that promote the sale of products and services, many are less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations.
For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.
Amanda shares her inside perspective on the unique challenges that non-profits face, while Jordan provides color on how organizations can approach mission-driven advertising in today’s world.