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Jul 11 2024

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
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Strategy Resources

8 Hidden Costs of Repetitive Manual Reporting

We dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations.

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Video Evolved: The Omnichannel Opportunity

Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how it will change the media planning and buying process.

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Data Consolidation Best Practices to Save You Time and Money

Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.

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Create Cause-Based Campaigns

In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations can approach mission-driven advertising.

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How to Build Your Social Media Marketing Strategy

Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.

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Breaking Down the Barriers to Scaling Personalization in Advertising

Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.

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Breakthrough 2020: Focus and Strategy

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...

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Marketing Intelligence Platforms - Moving from “Nice-to-Have” to “Need-to-Have”

Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.

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How does an Extension Work on a Google Display Ad?

To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...

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