As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
Mobile advertising is no longer just beneficial—it's imperative!
Advertisers know that mobile ads are one of the most effective ways to reach consumers. Ranging from text, video, and banner ads, to interstitial and gamified ads, there are a variety of formats available for grabbing people’s attention.
One of the main benefits of mobile advertising is that it gives advertisers the ability to target audience segments. Advertisers can reach consumers in a place that travels with them to many different environments, using mobile capabilities like GPS that create a variety of options for targeting.
However, the mobile advertising space can be tricky—marketers need to progress beyond mobile clicks, conversions, and app installs data, in favor of more complex behaviors and KPIs in order to engage more effectively with customers.
Audience Targeting Tactics for Mobile Advertising
While there are a variety of ways to target mobile consumers, the tried-and-true tactics include:
The Future of Mobile Advertising
As the first 5G networks ramp up, and privacy regulations become the new standard, mobile advertisers will need to remain agile in order to make the most of mobile advertising.
Check out our Centro Institute Webinar, The Future of Targeting: Contextual, Semantic, and Cookies for more information.