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Mar 15 2024

Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

How can advertisers navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.
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Strategy Resources

OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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How to Get the Most Out of Facebook Marketing in 2020

In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.

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Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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How to Harness the Power of Data

Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.

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A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is Your Role Having an Identity Crisis?

We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Plan with Confidence, Execute with Certainty

“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...

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