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Apr 25 2024

What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Strategy Resources

Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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Add Search and Social to Your Holiday Wish List

The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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How to Get the Most Out of Facebook Marketing in 2020

In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.

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Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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How to Harness the Power of Data

Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.

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