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Nov 1 2024

Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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Strategy Resources

Industries in Flux: State of Education

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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Industries in Flux: State of CPG

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Industries in Flux: State of Pharma and Healthcare

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Industries in Flux: State of QSRs

With Covid-19 causing unprecedented disruption, we look at how quick service restaurants are having to pivot their strategies.

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Industries in Flux: Advertising Through Crisis

Basis Technologies’ president and 20-year industry veteran Tyler Kelly discusses the impact of Covid-19 on the media industry.

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Discussing the Value of Agency Expertise in Digital Marketing

New perspectives. Better productivity. Financial savings. Explore why tapping into agency expertise is a surefire way to improve performance.

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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How Can a Performance Marketing Agency Drive Better Business Outcomes?

A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.

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