Strategy

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.