Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
Personalization in advertising is critical to capturing and influencing customers, yet it is not simple to implement. Here's why.
In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share ...
Now is the time for businesses of all shapes and sizes to seriously consider investing in a marketing intelligence platform. Here's why.
To enhance standard ads, Google allows marketers to add contextually rich information about a business, product, or service when their ...
The difference between ordering a small desert and a small dessert could impact your dining experience. You partner may reject ...
The time has come, and it is long overdue. We need to retire using click-through rates (CTR) as a performance ...
From increased targeting of local audiences to continued investment in brand awareness, we delve into how travel marketers can begin their coronavirus recovery.
Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.
Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...