Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.
Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.
We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.
“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...