Strategy Archives - Page 35 of 71 - Basis Technologies
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Apr 3 2024

How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
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Strategy Resources

Bidding with Confidence: Strategies for Media Buyers

We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.

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Waves of Change for Location Data

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

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How to Leverage Socio-Demographic and Audience Data for Marketing

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

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Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Proving ROI in Paid Social

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

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