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Feb 21 2025

Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
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Strategy Resources

Industries in Flux: State of Pharma and Healthcare

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Industries in Flux: State of QSRs

With Covid-19 causing unprecedented disruption, we look at how quick service restaurants are having to pivot their strategies.

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Industries in Flux: Advertising Through Crisis

Basis Technologies’ president and 20-year industry veteran Tyler Kelly discusses the impact of Covid-19 on the media industry.

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Discussing the Value of Agency Expertise in Digital Marketing

New perspectives. Better productivity. Financial savings. Explore why tapping into agency expertise is a surefire way to improve performance.

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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How Can a Performance Marketing Agency Drive Better Business Outcomes?

A performance marketing agency can empower digital advertisers to deliver improved results in a great many ways. We explore exactly how.

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Performance Marketing Playbook for CMOs

Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.

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Laying out the Benefits of an Omnichannel Marketing Strategy

From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.

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10 Key Performance Marketing Strategies and Tactics for 2020

Keeping up with the very latest performance marketing strategies is a surefire way to stay ahead of your competitors. Here are 10 to explore this year.

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