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Strategy

A pointing hand identifies a trend for 2024.
Dec 13 2023

Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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Strategy Resources

How to Leverage Socio-Demographic and Audience Data for Marketing

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

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Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Proving ROI in Paid Social

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

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Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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How to Make Ads, an Experience

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

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