How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we’ll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption.
In part one of Industries in Flux, Centro’s president and 20-year industry veteran, Tyler Kelly, discusses the overall impact of Covid-19 on the media industry. You’ll learn about emerging opportunities within the advertising landscape, as well as how Centro is looking forward to the new normal.