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Strategy

Jan 9 2024

How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.
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Strategy Resources

The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

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How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

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Innovate or Die

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

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Why Target Impression Share in Search Engine Marketing?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

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Why Timing is an Important Factor in Advertising Campaigns

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...

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Ask the Expert: How Do I Use Amazon Search Ads?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

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Why You Should Be Utilizing Bing Shopping

When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”

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Why a Cross-Platform Digital Marketing Strategy is a Must

As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...

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