Strategy

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...