Strategy

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”

As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...

PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.