Strategy

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...

In our PPC auditing guide, we examine how you can review, identify, and then fix areas in your paid search program responsible for poor performance.

We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.

In the second of our two-part series on hybrid conversions, we delve into how you can try them, how to check them, and how to revise them.

Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.

Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.