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May 1 2024

How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
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Strategy Resources

The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

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Why You Should Be Utilizing Bing Shopping

When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”

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Why a Cross-Platform Digital Marketing Strategy is a Must

As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...

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Evaluating the Role of PPC Competition in Your Google Adwords Audit

PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.

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Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

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Utilizing Natural Language Processing in the Health Insurance Industry

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.

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Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

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How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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