Strategy

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.