Strategy

We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.

In the second of our two-part series on hybrid conversions, we delve into how you can try them, how to check them, and how to revise them.

Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.

Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...

What is portfolio bidding? This handy infographic offers a quick breakdown of how this modern approach to SEM optimization works.

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...