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Feb 14 2025

Digital Advertising Strategies to Win Your Customers' Hearts

Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
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Strategy Resources

The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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Calculate How Basis Can Increase Your Bottom Line

Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...

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What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.

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Ask the Expert: What’s the Difference Between CDPs and DMPs?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Discussing the Importance of Strategic PPC Audience Targeting

Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.

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Bidding with Confidence: Strategies for Media Buyers

We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.

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Waves of Change for Location Data

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

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How to Leverage Socio-Demographic and Audience Data for Marketing

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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