Strategy

Our VP of Media Innovations Noor Naseer dives into the tactics that will take your location-based strategy to the next level.

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

GDPR and regulatory compliance mandates are now governing how data can be collected and managed. Get insights into navigating SEM regulatory compliance.

Increasing numbers of shoppers are using their mobile devices. Here are seven key tips to give your mobile marketing strategy a boost.

In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...

A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.