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Sep 17 2025

The Power of Relative Advantage in a Turbulent Economy

Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
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Strategy Resources

Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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How to Harness the Power of Data

Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.

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A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is Your Role Having an Identity Crisis?

We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Plan with Confidence, Execute with Certainty

“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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Calculate How Basis Can Increase Your Bottom Line

Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...

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What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.

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