Strategy

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.

Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.