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Headshot of Tameka Kee
Jul 23 2025

Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
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Strategy Resources

Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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How to Get the Most Out of Facebook Marketing in 2020

In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.

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Everything You Need to Know About Amazon Ads in 2020

We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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How to Harness the Power of Data

Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.

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A Digital Marketers Guide to the Holidays

QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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Hey CMOs, is Your Role Having an Identity Crisis?

We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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Plan with Confidence, Execute with Certainty

“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...

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Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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