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Jan 3 2025

3 Digital Marketing Predictions for 2025

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.
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Strategy Resources

Why a Cross-Platform Digital Marketing Strategy is a Must

As business leaders, you face an array of challenges every day. How can you put marketing at the forefront of ...

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Evaluating the Role of PPC Competition in Your Google Adwords Audit

PPC competition is a huge factor impacting advertising performance. Including paid search competitor analysis in your performance audit offers many new opportunities for campaign optimization.

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Google’s New Mobile Search Look: Black Is The New Green

Google's new mobile search look is shifting the familiar green indicators to those in black. Learn about the update here.

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Utilizing Natural Language Processing in the Health Insurance Industry

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.

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Uncovering and Solving PPC Performance Issues [An Infographic]

This infographic helps you walk through an SEM root cause analysis - the goal: solving ppc performance issues.

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How to Maximize the Potential of Dynamic Search Ads

Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.

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How to Stretch Your Digital Media Dollars

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

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Level Up Your LinkedIn Game

There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...

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