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Why Contextual Targeting is Having a Moment in Digital Advertising
Mar 14 2024

Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?
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Strategy Resources

The Characteristics of Portfolio Versus Keyword-Level Bidding

Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.

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Bing Shopping Ads Optimization: 9 Tips for Success

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.

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Adwords Automation in 2019 - The Best Solutions for Automating SEM

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.

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X Marks the Spot: How to Advance Your Location-Based Advertising Strategy

Our VP of Media Innovations Noor Naseer dives into the tactics that will take your location-based strategy to the next level.

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Data Driven PPC: The Secret To Paid Search Success is Quality Data

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

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How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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10 Shopping Feed Optimization Techniques for Better Retail Advertising

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

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How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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