Strategy Archives - Page 43 of 74 - Basis Technologies
Resource Center

Strategy

Dec 4 2024

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
Read More
1 41 42 43 44 45 665

Strategy Resources

Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

Read More
4 Pieces of Industry Advice from the Centro Industry Advisory Group

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

Read More
How to Avoid Underspending and Overspending Your SEM Budget

We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.

Read More
Language-Specific Targeting for Multilingual Areas

An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.

Read More
How Much PPC Technology Do Advertisers Really Need?

We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.

Read More
Manual vs Automated PPC Bidding: Your Control against Your Effort

Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.

Read More
The Ultimate Guide to Accurate PPC Forecasting

We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.

Read More
Utilizing Revenue-per-Click to Calculate PPC Keyword Value

Keywords drive impressions, ad-clicks, conversions… and hopefully repeat purchases! Learn to calculate PPC keyword value and why it is so important.

Read More
Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.

Read More
1 41 42 43 44 45 74
chevron-down