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Dec 3 2024

Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
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Strategy Resources

How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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How Data Security and Regulatory Compliance are Changing SEM

GDPR and regulatory compliance mandates are now governing how data can be collected and managed. Get insights into navigating SEM regulatory compliance.

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The 7 Keys to Mobile Marketing

Increasing numbers of shoppers are using their mobile devices. Here are seven key tips to give your mobile marketing strategy a boost.

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These Five Digital Media Trends Will Stay Behind in 2018  

In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...

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9 Simple Video Ad Hacks to Build Customer Engagement

A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.

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How to Write Social Media Ads That Convert

Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...

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National vs. Local Geo-Targeting: Which SEM Strategy is Best?

We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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