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Dec 1 2023

2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.
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Strategy Resources

The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

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Outstream Video: Why You Need It in Your Advertising Budget

One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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Programmatic: The Quality Conundrum

How do you ensure your programmatic ads are running in a quality environment?

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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Advertisers and Marketers Talk Programmatic Expectations in 2018

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

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The RGB of RTB

As a digital media professional, what would it mean for you to have a full set of digital tools at ...

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