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Feb 21 2024

How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
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Strategy Resources

Leveraging Google's New Ad Strength Tool to Maximize Your Campaign Performance

Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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How to Discover Your Competitors' SEM Strategies and Tactics

Having trouble beating your competitors' rankings in search results? Learn what SEM strategies they're using with this handy playbook!

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.

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Uncertainty Is the New Norm in Marketing—Here’s How Digital Leaders Prioritize Growth Strategy

With new data regulations, the future of marketing is uncertain. Learn how to future-proof your marketing growth strategy.

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SEM for Financial Services: Everything You Need to Know

Do you manage SEM for financial services? Read our in-depth guide on how to improve search engine marketing for the financial services industry.

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

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DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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How to Budget for Digital Marketing Projects

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and ...

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