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Mar 7 2024

The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
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Strategy Resources

Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Digital Marketing: What's Driving Best Practices?

What do you need to know to improve your digital marketing acumen? This list provides a foundation for every digital marketer, from novice to expert.

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Why Seasonality Matters in Digital Marketing

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. ...

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Always On: Today’s Cross Device Opportunity

These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s ...

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The Website Redesign Guide for Search Engine Marketers

Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!

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How to Launch Successful SEM Campaigns for Higher Education

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

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DIAL: Digital Innovations Awesome List (September 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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