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Jun 26 2024

Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.
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Strategy Resources

How to Write Social Media Ads That Convert

Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...

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National vs. Local Geo-Targeting: Which SEM Strategy is Best?

We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.

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Let's Talk: Conversational Commerce

Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

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10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

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How to Optimize Your PPC Ads for Google Voice Search

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

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