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Jan 26 2024

New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
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Strategy Resources

Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

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DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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SEO vs PPC: How to Prioritize Your Strategies

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

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Outstream Video: Why You Need It in Your Advertising Budget

One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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