Strategy

How do you ensure your programmatic ads are running in a quality environment?

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

As a digital media professional, what would it mean for you to have a full set of digital tools at ...

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...