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Strategy

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Dec 1 2023

2024 Trends for B2B Marketers

To execute winning campaigns in 2024, B2B advertisers should embrace social media, lean into digital video, and leverage AI intentionally.
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Strategy Resources

Basis Spotlight: YouTube Campaign Inclusion

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

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Webinar From Centro Institute: How to Advance Your Location-Based Advertising Strategy

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

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Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

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Centro Institute: Private Marketplaces Q&A

We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...

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Webinar From Centro Institute: A Primer on PMPs

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...

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What's a Private Marketplace (PMP) in Programmatic Advertising?

Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...

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Survey Says: There’s a Growing Appetite for Tapping into Programmatic Know-How

As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...

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2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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