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Strategy

Nov 21 2023

Regulation-Compliant Cannabis Marketing: A How-To

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
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Strategy Resources

Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...

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Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...

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Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...

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Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...

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Sell Local: The Digital Ad Budgets Publishers Are Overlooking

Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...

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What is Header Bidding & Why Should You Care?

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

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No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

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