Resource Center

Strategy

A person shops for toilet paper, a consumer packaged goods item.
Dec 1 2023

2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.
Read More
1 45 46 47 48 49 628

Strategy Resources

What's a Private Marketplace (PMP) in Programmatic Advertising?

Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...

Read More
Survey Says: There’s a Growing Appetite for Tapping into Programmatic Know-How

As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...

Read More
2018 Digital Marketing Insights Q&A

We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...

Read More
Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

Read More
Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

Read More
Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

Read More
'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

Read More
The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

Read More
What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

Read More
1 45 46 47 48 49 70
chevron-down