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Digital advertisers discuss programmatic trends for 2024.
Jan 2 2024

2024 Programmatic Advertising Trends

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.
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Strategy Resources

Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...

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Sell Local: The Digital Ad Budgets Publishers Are Overlooking

Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...

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What is Header Bidding & Why Should You Care?

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

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No Matter Who Takes the Election, Mobile Wins Big in 2016

"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...

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Centro DSP Spotlight: Campaign Optimization – Don’t Just Set It and Forget It

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...

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(Virtual) Reality Check: A New Way Marketers Can Tell Their Story

Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...

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4 strategies to protect yourself from ad fraud

"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

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