Strategy

"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...

"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  ...