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Headshot of Albert Thompson, Managing Director of Digital Innovation at Walton Issacson
Mar 14 2025

Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
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Strategy Resources

How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.

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Advertisers and Marketers Talk Programmatic Expectations in 2018

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

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The RGB of RTB

As a digital media professional, what would it mean for you to have a full set of digital tools at ...

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Basis Spotlight: YouTube Campaign Inclusion

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

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Webinar From Centro Institute: How to Advance Your Location-Based Advertising Strategy

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

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Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

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Centro Institute: Private Marketplaces Q&A

We received a lot of questions during our February Centro Institute webinar on private marketplaces. Because we wanted to keep ...

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Webinar From Centro Institute: A Primer on PMPs

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning ...

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What's a Private Marketplace (PMP) in Programmatic Advertising?

Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...

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