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Nov 5 2024

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Strategy Resources

Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

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'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

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The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

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What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Back-to-School: Will Your Digital Campaign Make the Grade?

Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...

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Ask a Centro Expert: What's Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...

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