Strategy

75% of agencies are breaking down buying silos. Are you?

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.

One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

How do you ensure your programmatic ads are running in a quality environment?

One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.