No Matter Who Takes the Election, Mobile Wins Big in 2016

Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.

One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.