OK, let's all just be honest with ourselves for a minute: Most trends reports are nothing more than wishlists and ...
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
OK, let's all just be honest with ourselves for a minute: Most trends reports are nothing more than wishlists and ...
Liz Emery joins the podcast to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and more.
Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.