Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
Modern modeling gives marketers a more holistic understanding of performance and a clearer path for planning future investments.
Laurie Lam joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
