Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
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The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
