Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.