Aug 9 2016
Anthony Loredo

Sell Local: The Digital Ad Budgets Publishers Are Overlooking


Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.

Read more from Centro's Jesse Cozart in Publishing Executive.