How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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