It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Learn how the CMO role is evolving, and why brands that embrace this evolution are best positioned to unlock their full potential.