"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.
