"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
