Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
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"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?