How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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