Jul 18 2016
Anthony Loredo

4 strategies to protect yourself from ad fraud


"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."

Read more from Centro's Ian Trider on iMedia.