Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.
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