"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
