Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.
How can advertising navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.