Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.
Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.