"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive buying tactics. Everyone in the ad tech industry shares a duty to raise awareness, identify scammers, and protect client investments. Advertisers have a role to play in this effort."
Read more from Centro's Ian Trider on iMedia.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
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Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
