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Jun 5 2024

The Future of Social and Environmental Advocacy in Advertising

Explore how advertisers can assess whether social and environmental advocacy makes sense for their brands, and how they can get it right.
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Strategy Resources

If Politics Is Hurting Your Advertising, New Video Formats Can Help

"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...

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3 Options for Retargeting without Pixeling your Site

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  ...

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Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why an Authentic Purpose Is the Best Differentiator

"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...

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Digital Innovations Awesome List: Ad Blocking, Algorithms, and More

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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