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Jan 11 2024

Understanding 5 Key Pharmaceutical Consumer Personas

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
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Strategy Resources

Why You Really Need to Stop Overlooking Generation X

"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a ...

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The New Long Tail Is No Long Shot

The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...

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Conquer Digital Video with the Four Key Formats

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Tweet-Cap: Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...

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Ad Fraud Continues to Cost Brands Billions

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Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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Media’s New Best Friend: A Cross-Channel Strategy

You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous ...

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Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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Trends and Investments: Media strategy in an on-demand world

“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...

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