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An image showing a group of advertisers collaborating on a brand building campaign.
May 23 2024

Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.
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Strategy Resources

Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why an Authentic Purpose Is the Best Differentiator

"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...

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Have your cake and eat it too: adopting a brand safety approach that doesn’t cost you scale.

The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...

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Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...

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Digital Innovations Awesome List: Ad Blocking, Algorithms, and More

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

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Spotlight de DSP: ‘My Ads’ y Gerencia Creativa

La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...

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