Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences.
Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.
