Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences.
Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
One might think that the more time consumers spend with a channel, the more advertisers would want to invest in it. But the two rarely match.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
