Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences.
Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.