Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences.
Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.