Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences.
Read more from Centro's Aubry Parks-Fried in Adweek's Social Times.
Laurie Lam joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
