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Live sports fans watching the game and enjoying the ads
Oct 25 2023

Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
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Strategy Resources

An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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#CentroInAction : Social Performance Coming in Hot

As digital experts, we know that the best recipe for building brand awareness is to turn the heat up on ...

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A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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Publishers & DSPs Part III: What to Look for in a DSP

Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...

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Publishers & DSPs Part II: A Route to Digital Extension

So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...

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#CentroInAction: The Perfect Pairing of Search and Social

Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...

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