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Apr 25 2024

What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Strategy Resources

Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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Media’s New Best Friend: A Cross-Channel Strategy

You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous ...

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Two Essential Resources for Fighting Ad Fraud

We’re facing off against a billion dollar bot problem. For all you Star Wars fans out there, we’re not talking ...

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Trends and Investments: Media strategy in an on-demand world

“It’s an on-demand world. We need to make better ads” Said every savvy marketer this year. Successful ad campaigns start ...

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#DigitalZeitgeist: I Created This Awesome Ad for You, Now Respond!

Let’s say you’re an airline CMO and you started a new route to a vacation destination. Who doesn’t love promotional ...

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5 Ways to Turn Digital Trends into Strategies and Investments into Returns

Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site – ...

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Pillars of Performance, Part 5: Response

It’s fitting that response is the final pillar in the performance plan series. After all, response is a pivotal benchmark ...

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The Pillars of Performance, Part 4: Exposure

‘Hey I just met you And this is crazy But here's my number So call me maybe….’ Sorry in advance, ...

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Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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