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A person pouring prescription pills out of a bottle into their hand.
Jan 11 2024

Understanding 5 Key Pharmaceutical Consumer Personas

Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
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Strategy Resources

Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

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Generation Z: The Shiny New Toy for Marketers

For over a decade, marketers have been focusing on Millennials as their cash cow – not only for their enormous ...

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Part 1: Millennials: A Generation of Big Spenders

Let’s talk numbers. According to Gallup, 51% of millennials are spending more today than they did a year ago – ...

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They Just Won’t Quit: Boomers Still Want to Work Post Retirement

In addition to being big spenders and real estate mavens, Baby Boomers plan to work longer. Moreover, AARP’s latest study ...

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