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Strategy

Headshot of Greg Dolan
Jul 2 2025

The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
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Strategy Resources

Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...

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Paid Search Q&A

We received a lot of questions during our May 3T webinar. Because we like to keep these bite-sized presentations under ...

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Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What's the deal with fake news anyway? It's become the latest hot topic – especially in the online media industry. ...

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...

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Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...

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Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...

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Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...

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Sell Local: The Digital Ad Budgets Publishers Are Overlooking

Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...

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