"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...
Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...
"Ad fraud is a big problem with a big price tag. In an ever-adaptive landscape, marketers should always embrace defensive ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...
"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
