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May 6 2024

Everything We Know About Generative AI Regulation in 2024

Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
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Strategy Resources

Pillars of Performance, Part 5: Response

It’s fitting that response is the final pillar in the performance plan series. After all, response is a pivotal benchmark ...

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The Pillars of Performance, Part 4: Exposure

‘Hey I just met you And this is crazy But here's my number So call me maybe….’ Sorry in advance, ...

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Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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The Pillars of Performance, Part 3: Execution

There’s an age-old debate around the merits of marketing versus brand advertising. Marketers claim: “Creative is not valuable unless it ...

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Tweet-cap: ANA Masters of Marketing, Day 2 in 140 Characters or Less

Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s ...

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Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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