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Jan 3 2025

3 Digital Marketing Predictions for 2025

See how overcoming fragmentation, unlocking transparency, and controlling data can be the keys to marketing success in 2025.
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Strategy Resources

The Many Faces of Ad Fraud

Response to our 3Ton30 webinars have been tremendous and as we continue our quest to educate and service our customers ...

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Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

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Spotlight de DSP: ‘My Ads’ y Gerencia Creativa

La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...

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4 Approaches for Navigating Influencer Marketing in 2016

Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered ...

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Mobile Success in 2016 Means a Mature Strategy

In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in ...

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Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

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Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

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