"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, ...
"Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when ...
Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...
The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...
There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...
