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Apr 25 2024

What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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Strategy Resources

Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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The Pillars of Performance, Part 3: Execution

There’s an age-old debate around the merits of marketing versus brand advertising. Marketers claim: “Creative is not valuable unless it ...

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Tweet-cap: ANA Masters of Marketing, Day 2 in 140 Characters or Less

Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s ...

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Know Your Audience: the Difference Between Alice Cooper and Donald Trump

Alice Cooper and Donald Trump are not the same type of person. Are you shocked? If you were using demographic ...

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Tweet-Cap: ANA Masters Of Marketing, Day 1 in 140 Characters or Less

The twitter sphere was abuzz with conversation throughout the first day of the ANA Masters of Marketing Conference. As usual, ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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Feet on the Street: ANA Master Edition

Fall is officially here! And that means we’re one day closer to what is arguably one of our favorite events ...

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The 5 Pillars of Performance Part 1: Audience

There’s a quote, “The man who stops advertising to save money is the man who stops the clock to save ...

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To Deliver Great Advertising, Stop Focusing on the Digital Media Solution Flavor of the Week

There are plenty of times in the ad industry where talking heads have put single factors on a pedestal to ...

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