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Jan 9 2024

How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.
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Strategy Resources

Generation X: The Small But Financially Powerful Generation

With all this hype about Baby Boomers and Millennials, marketers have virtually forgotten about a generation that should not be ...

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The Personal Side of Programmatic

The definition of programmatic buying goes something like this: Leveraging technology to replace human-based methods by automating the buying, placement, and ...

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Looking Forward to Retirement? Not the Baby Boomers

Baby Boomers may be a realtors dream, but when it comes to saving for retirement, they’re a 401(k)’s worst nightmare. ...

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Managing the Cross-Channel Experience: The Pillars of Performance

Recently, Centro CMO Kelly Wenzel and SVP of Media Data & Analytics, Gunnard Johnson, hosted a webinar with the Association ...

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Baby Boomers: A Realtor's Dream

We recently touched on the magnitude of Baby Boomers both in terms of population as well as in buying power. ...

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Baby Boomers: Still a Boon for your Business

Information on marketing to Millennials can be found virtually anywhere these days, but what about Baby Boomers? Once a prime ...

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Generation Z: They’re Changing the Workplace, Too

With their growing population, yearning to be homeowners, and strong sense of entrepreneurialism, Generation Z is causing quite the commotion ...

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Generation Z: Spenders, Influencers, Future Homeowners… And Entrepreneurs

From Gen Z’s growing population to its significant planning for the future, this young generation is making waves among marketers ...

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An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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