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Headshot of Ian Trider
Oct 21 2023

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).
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Strategy Resources

Christmas in July: Reaching Three Generations of Consumers

As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...

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Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

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The Big Bucks of Summer Spending: Travel and Back to School

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...

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Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...

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As Temperatures Heat Up, So Does the Race for Holiday Digital Inventory

Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...

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Instagram’s New Ad Roadmap: The Three Things You Need to Know

Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...

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Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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