How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s content was inspirational, informative, and incredibly engaging (do you have the meats?). While day one called on the need to be a disruptor, today’s presentations from the likes of Arby’s, Audi, and GE all had a clear message: in order to disrupt, one must challenge. Usually, the idea of being a challenger is seen as something negative. But the presenters offered a new point of view on the traditional challenger.
“I don’t think advertising’s dead. I think advertising is just craving courage.” -- Arby's CMO Rob Lynch at #ANAMasters
— Ad Age (@adage) October 16, 2015
@Arby's put their money where their tweet was (@Pharrell) #ANAMasters pic.twitter.com/g3eUD4dQAi
— mark a. chaves (@MarkAChaves) October 16, 2015
@Mildenhall: Marketing that matters, that pushes the human race forward, is the great differentiator.#ANAMasters
— ANAmarketers (@ANAmarketers) October 16, 2015
What's so striking about all creative & programs @lindaboff shared is how tightly they're linked to brand purpose #ANAMasters
— Kelly Wenzel (@kellywenzel) October 16, 2015
"Do what is authentic to you. Have the courage to make choices Don't be afraid to upset people" Arby's CMO Rob Lynch crushes it #ANAMasters
— Christopher Cox (@christophercox1) October 16, 2015
Be bold in your engagement. Don't be afraid to listen to your customers, they will tell you how they feel. -Rob Lynch @Arbys #ANAMasters
— YA (@YAEngage) October 16, 2015
The most significant thing that a 21st century brand must do is stand for something. - @Airbnb CMO @Mildenhall #ANAMasters
— Leo Burnett (@LeoBurnett) October 16, 2015
After the stellar line-up of speakers today, it’s clear that we, as marketers, must dare to be bold and dare to be challengers. For when we challenge, we shed the fear of failure. Let’s take a stand for something. Let’s challenge the status quo.