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Well folks, the second day of presentations at the ANA Masters of Marketing Conference is in the books and today’s content was inspirational, informative, and incredibly engaging (do you have the meats?). While day one called on the need to be a disruptor, today’s presentations from the likes of Arby’s, Audi, and GE all had a clear message: in order to disrupt, one must challenge. Usually, the idea of being a challenger is seen as something negative. But the presenters offered a new point of view on the traditional challenger.
“I don’t think advertising’s dead. I think advertising is just craving courage.” -- Arby's CMO Rob Lynch at #ANAMasters
— Ad Age (@adage) October 16, 2015
— mark a. chaves (@MarkAChaves) October 16, 2015
— ANAmarketers (@ANAmarketers) October 16, 2015
— Kelly Wenzel (@kellywenzel) October 16, 2015
"Do what is authentic to you. Have the courage to make choices Don't be afraid to upset people" Arby's CMO Rob Lynch crushes it #ANAMasters
— Christopher Cox (@christophercox1) October 16, 2015
— YA (@YAEngage) October 16, 2015
— Leo Burnett (@LeoBurnett) October 16, 2015
After the stellar line-up of speakers today, it’s clear that we, as marketers, must dare to be bold and dare to be challengers. For when we challenge, we shed the fear of failure. Let’s take a stand for something. Let’s challenge the status quo.