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Jan 26 2024

New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.
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Strategy Resources

Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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Publishers & DSPs Part III: What to Look for in a DSP

Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...

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Publishers & DSPs Part II: A Route to Digital Extension

So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...

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#CentroInAction: The Perfect Pairing of Search and Social

Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...

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Christmas in July: Reaching Three Generations of Consumers

As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...

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Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

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The Big Bucks of Summer Spending: Travel and Back to School

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...

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Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...

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As Temperatures Heat Up, So Does the Race for Holiday Digital Inventory

Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...

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