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Strategy

Sep 19 2023

Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
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Strategy Resources

RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

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RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

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2014 Holiday Insights: The Omnichannel Approach to Holiday Shoppers

If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...

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2014 Holiday Insights: The Gift of Data!

At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...

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