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Jul 18 2024

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
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Strategy Resources

A smart omnichannel strategy includes countless screens, many journeys, and one digital partner

When it comes to the digital experience, customer expectations have skyrocketed. We now have more access to screens than ever ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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Publishers & DSPs Part III: What to Look for in a DSP

Choosing a DSP partner can be hard – and so can learning how to grapple with programmatic. If you’re looking ...

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Publishers & DSPs Part II: A Route to Digital Extension

So you’ve got the data. Now what? In the second part of our publishers and DSPs video series, Katie Risch, ...

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#CentroInAction: The Perfect Pairing of Search and Social

Like peanut butter and jelly, search and social channels have a harmonious relationship that make them better when they’re together. ...

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Christmas in July: Reaching Three Generations of Consumers

As we move into the holidays at hyper-speed, pause for a moment and take a look around. Who’s next to ...

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Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

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