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Strategy

Stack of blocks illustrating a tech stack
Aug 14 2023

How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
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Strategy Resources

#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

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#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Introducing the first-ever Centro Programmatic Advertising Glossary

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

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