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Feb 21 2024

How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
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Strategy Resources

RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

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RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

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2014 Holiday Insights: The Omnichannel Approach to Holiday Shoppers

If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...

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