Resource Center

Strategy

Man looking at prescription bottle and phone
Sep 27 2023

3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.
Read More
1 62 63 64 65 66 631

Strategy Resources

#CentroInAction: Helping a Telecom Company Make the Connection

Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.

Read More
#CentroInAction: A One-Way Ticket to Success

A major international airline was looking for a lift in ticket sales. The client knew that leveraging the power of digital media was the key to achieving their goals. Check out this case study to see how we helped!

Read More
Bridging the Gap: Behind the Paywall

With declining print sales and the pressure to monetize digital, many newspaper websites have considered putting their content behind a paid or metered wall. A common theme is to bridge the gap between the two revenue streams. The potential of additional revenue via a paid subscription also comes with challenges; most notably a decline in advertising dollars. When a publisher places content behind a paywall, they risk losing readership, leading to less page views, and that means less ad space to be sold. Should online publishers take the plunge? For some online publishers, yes, but it might not the best route for everyone.

Read More
Let’s Get Interactive on Digital Place-Based Screens

While digital place-based (DPB) media reaches on-the-go consumers throughout their day, the inability for consumers to directly engage with DPB screens leaves more to be desired from this medium. However, technological advances are giving DPB a significant role in cross-platform digital programs. Using push and pull messaging technologies via consumer mobile devices, the following methods drive engagement by putting DPB-initiated ads right into consumer’s hands.

Read More
Mobile Can Power Your Media Plans

Mobile devices are everywhere. According to networking company Cisco, by the end of 2013, there will be more mobile devices than people on earth! In fact, there are 1.5 million android devices activated each day. This doesn’t even account for the iPhone. On average, people check on their phones 150+ each day and this growth isn’t slowing down. Consumers now rely on their mobile devices throughout the day, making what brands call “online” a mix between all three devices – mobile, tablet and desktop.

Read More
Beyond the Lunch n’ Learn: Next Steps to Building a Relationship

In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.

Read More
Best Practices For Converting An RFP Into An Insertion Order

Read the Entire Story on MediaPost 

Read More
All in a Digital Day: Dealing with Media’s Most Precious Resource

We live in a digital world. We communicate using digital technology, our ads are placed live with the click of a digital button and user data and interaction is monitored, aggregated and housed digitally. Yet when the clock strikes 5:00 pm, the digital media industry lets out a collective groan. Why don’t we have more time? In an industry that expects instantaneous results, how do we make the most of the time we have? Below are a few tips to keep you ahead of the game.

Read More
Is FBX Creating Performance-Enhancing Products?

Since its release in 2012, there have been continuous industry updates and hype around Facebook Exchange (FBX), the site retargeting program introduced for Facebook ad inventory. Much of the early speculation and reports compared FBX performance against both Facebook and general display. Over time, product improvements and attribution functionality have influenced FBX’s valuation. As such, it is necessary for marketers and advertisers alike to understand how performance has evolved and is defined so as to adequately determine its value and impact on the advertising ecosystem.

Read More
1 62 63 64 65 66 70
chevron-down