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A patient and a healthcare provider use a digital health tool.
Dec 1 2023

2024 Trends for Healthcare and Pharmaceutical Marketers

Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.
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Strategy Resources

Centro's Holiday Best Practices Guide

We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in ...

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#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot ...

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RTB Zeitgeist: Don’t Be Spooked By Fear of Programmatic Ad Buying

Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...

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High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...

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#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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