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Nov 1 2024

Reality Check: 2025 Advertising Trends

Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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Strategy Resources

The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

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Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

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#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

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Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

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Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

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Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

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