Strategy Archives - Page 64 of 74 - Basis Technologies
Resource Center

Strategy

Why Contextual Targeting is Having a Moment in Digital Advertising
Mar 14 2024

Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?
Read More
1 62 63 64 65 66 660

Strategy Resources

Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

Read More
PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

Read More
Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

Read More
#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

Read More
RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

Read More
RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

Read More
Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

Read More
RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

Read More
RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

Read More
1 62 63 64 65 66 74
chevron-down