Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...
Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...
Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...
When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...
For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...
Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...
Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.
A major international airline was looking for a lift in ticket sales. The client knew that leveraging the power of digital media was the key to achieving their goals. Check out this case study to see how we helped!
With declining print sales and the pressure to monetize digital, many newspaper websites have considered putting their content behind a paid or metered wall. A common theme is to bridge the gap between the two revenue streams. The potential of additional revenue via a paid subscription also comes with challenges; most notably a decline in advertising dollars. When a publisher places content behind a paywall, they risk losing readership, leading to less page views, and that means less ad space to be sold. Should online publishers take the plunge? For some online publishers, yes, but it might not the best route for everyone.
While digital place-based (DPB) media reaches on-the-go consumers throughout their day, the inability for consumers to directly engage with DPB screens leaves more to be desired from this medium. However, technological advances are giving DPB a significant role in cross-platform digital programs. Using push and pull messaging technologies via consumer mobile devices, the following methods drive engagement by putting DPB-initiated ads right into consumer’s hands.