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Strategy

Nov 21 2023

Regulation-Compliant Cannabis Marketing: A How-To

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
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Strategy Resources

#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot ...

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RTB Zeitgeist: Don’t Be Spooked By Fear of Programmatic Ad Buying

Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...

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High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...

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#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

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