Strategy

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...

Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.

A major international airline was looking for a lift in ticket sales. The client knew that leveraging the power of digital media was the key to achieving their goals. Check out this case study to see how we helped!

With declining print sales and the pressure to monetize digital, many newspaper websites have considered putting their content behind a paid or metered wall. A common theme is to bridge the gap between the two revenue streams. The potential of additional revenue via a paid subscription also comes with challenges; most notably a decline in advertising dollars. When a publisher places content behind a paywall, they risk losing readership, leading to less page views, and that means less ad space to be sold. Should online publishers take the plunge? For some online publishers, yes, but it might not the best route for everyone.

While digital place-based (DPB) media reaches on-the-go consumers throughout their day, the inability for consumers to directly engage with DPB screens leaves more to be desired from this medium. However, technological advances are giving DPB a significant role in cross-platform digital programs. Using push and pull messaging technologies via consumer mobile devices, the following methods drive engagement by putting DPB-initiated ads right into consumer’s hands.

Mobile devices are everywhere. According to networking company Cisco, by the end of 2013, there will be more mobile devices than people on earth! In fact, there are 1.5 million android devices activated each day. This doesn’t even account for the iPhone. On average, people check on their phones 150+ each day and this growth isn’t slowing down. Consumers now rely on their mobile devices throughout the day, making what brands call “online” a mix between all three devices – mobile, tablet and desktop.

In the digital industry, the main way to sell your site and offering is to set-up a brief meeting or a classic lunch n’ learn. As you walk away from the meeting, quite often you are feeling good and can already see the RFP’s coming through, but then you ask yourself, “what’s next?” At Centro, we usually meet with 10-15 different publishers nationwide each week, so we have seen it all. For that reason, I wanted to share a few tips on what to do after the meeting.

Read the Entire Story on MediaPost