Strategy Archives | Page 63 of 75 | Basis
Resource Center

Strategy

An image showing a Gen Z or other young consumer scrolling on their phone.
Jul 18 2024

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.
Read More
1 61 62 63 64 65 673

Strategy Resources

Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

Read More
RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

Read More
The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

Read More
RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

Read More
Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

Read More
#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

Read More
Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

Read More
#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

Read More
Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

Read More
1 61 62 63 64 65 75
chevron-down