Strategy Archives - Page 65 of 74 - Basis Technologies
Resource Center

Strategy

Picture of the White House with images of dollar bills in the background
May 1 2024

How Political Advertising Will Impact the Media Landscape in 2024

Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats.
Read More
1 63 64 65 66 67 666

Strategy Resources

#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

Read More
RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

Read More
RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

Read More
Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

Read More
RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

Read More
RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

Read More
RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

Read More
Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

Read More
RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

Read More
1 63 64 65 66 67 74
chevron-down