Last month during my web presentation “Viewability: What publishers need to know to compete for dollars,” there were a lot of questions from the audience about whether sites would have to drastically change their layout in order to maintain their premium inventory status once it becomes necessary to transition sites from a “served” to a “viewed” impression measurement standard.
I have always been skeptical about the role that ad executions play in mobile games. Gaming publishers often defend the space by contending smartphone and tablet owners spend a significant amount of their device time in mobile gaming environments.
Finally, the age of anxiety about creative technology partnerships for advertising agencies is coming to a head.
More and more you’re hearing and reading about agency leaders who have seen the light about what collaborations with companies – yes, companies like Centro – can do for a business.
Shawn Riegsecker is the CEO of Centro, a media technology and services company. The Makegood spoke with Shawn about his 16-year career in digital media as well as recent Centro milestones, as the company marked its 11th anniversary.
In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.
Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.
So many things remind us of the holiday season: The hanging of seasonal ornaments, the plans of travel taken to spend time with loved ones, the wafting scents of pumpkin spice, eggnog and pine. And of course, there’s those chestnuts roasting on an open fire. But there’s something new that lingers about throughout the holidays: It’s the mobile device.
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.
While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.
