Resource Center

Strategy

Gift packages with bows, sitting on a table at the beach.
Jul 7 2023

Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!
Read More
1 63 64 65 66 67 618

Strategy Resources

Why Automation Can Make Agencies More Human

The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.

Read More
Your Holiday Season Side Kick: The Mobile Device

While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.

Read More
One Obvious Way to Save Publishing

Advertising technology has been all over the mainstream news lately.
Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands to target individual consumers, rather than the aggregate audiences that publisher sites promise to deliver, it’s pretty obvious there’s lots of anxiety about publishers’ future ability to profit from digital media.

Read More
Delivering Effective Digital Ad for Media-Inclined Client

For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital landscape is a daunting proposition.

Read More
Multi-tasking While on the Prowl for Holiday Deals?

It’s already November and before we know it we will be ringing in the New Year. Between now and the end of December, shopping becomes most people’s hobby and habit. In the digital media world, we speak frequently about the successes of targeting shoppers on their mobile phones, but there might be another opportunity we are missing out on.

Read More
Let’s Face the Music on Mobile

Was 2012 the “Year of Mobile” as many players in the space have preached, promised and prayed it would be? While I’m not thrilled to say it, it probably wasn’t. Mobile advertising remains nestled in a space of spending limbo in the grand scheme of noted brands’ advertising budget.

Read More
Viewable Impressions: What You Need to Know

A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across ad campaigns appearing on USATODAY.com.

Read More
In 2012 Presidential Campaign, the Web Sat at the Table

One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.

Read More
Mobile Display, Video Ads and Tablet Users

According to a new study, nearly 86% of publishers will offer mobile display ad inventory within the next three months. More than a third of tablet users in the U.S. read newspapers on their devices each month, and even more check out magazines, according to comScore. According to comScore, 181 million U.S. Internet users (85% of the U.S. internet audience) watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Read More
1 63 64 65 66 67 69
chevron-down