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Headshot of podcast guest Shelby Saville, Chief Executive Officer at Starcom US
Jan 13 2025

The CIO's Playbook for Media Investment

Shelby Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to stay ahead.
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Strategy Resources

RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

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Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

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#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

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Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

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Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

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Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

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5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

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