Nov 6 2014
Basis Technologies

#CentroInAction: Back to Business


When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider wanted to stay top-of-mind for in-market officials in the public sector. The communications company wanted to reach this very specific audience segment, but also wanted to stay within brand-safe content without paying a hefty price. Impressed with Centro’s team of experts they reached out, and challenged us with three goals: Generate brand awareness, increase engagement, and drive a CPC of $15.50.

Action Plan
With hyper-targeting and efficiency baked into the campaign goals, we were determined to deliver a plan that cost-effectively incorporated the appropriate layers of data. With access to 30 billion daily impressions, Centro’s Audience Buying team provided the perfect solution, using cross-channel scale to find their unique audience online. Through activation of both contextual and data-driven tactics, Centro’s plan was executed across video, social, and display inventory. Brand safety controls were activated to ensure that contextual alignment was not sacrificed in the name of efficiency.

Ticking the Boxes
Our expertly designed Centro Audience Buying plan not only achieved the set client goals, but greatly outperformed them. Compared to other partners on the plan, Centro delivered the largest volume of impressions at the lowest price:

  • 7x more cost efficient than any other partner
  • Campaign wrapped with a cross-channel CPC of $7.44, less than half the goal.
  • Centro delivered on all of our challenges -
    • Targeting impressions to a specific audience
    • Generating brand awareness
    • Improving engagement
    • Maintaining brand safety
    • DOUBLING efficiency

Now THAT is a plan you can take to the bank! The B2B client was thrilled and continues to capitalize on Centro’s Audience Buying Solution and other digital media solutions.
At Centro, we offer a modern approach to digital media. With over 13 years and 100,000 campaigns to our name, we leverage advanced technology, proven tactics, and industry expertise to build campaigns around the channels and platforms that drive the greatest results for our client’s specific business needs. People and technology are at the heart of Centro, and are the essential parts in every #CentroInAction story.