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Jan 23 2024

3 Things to Know About Capturing Audience Attention in 2024

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.
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Strategy Resources

Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

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#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Introducing the first-ever Centro Programmatic Advertising Glossary

For many of us at here Centro and beyond, this glossary is a life preserver, a way to stay afloat ...

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#CentroInAction: Performance on Order for QSR

Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...

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#CentroInAction: Helping a Telecom Company Make the Connection

Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.

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#CentroInAction: A One-Way Ticket to Success

A major international airline was looking for a lift in ticket sales. The client knew that leveraging the power of digital media was the key to achieving their goals. Check out this case study to see how we helped!

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