As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
Building brand awareness and generating engagement across more than 7,000 zip codes is a huge task — even for a major telecommunications company.
As part of their campaign, the telecom company had already developed a microsite complete with testimonials and case studies but they needed an effective and efficient way to drive traffic to this site. To make things even trickier, some of these 7,000 zip codes were in rural areas.
Realizing they needed a partner who could help them execute a highly targeted campaign complete with strategic optimizations, the company turned to Centro for help.
A Bundle of Services
Our Centro team immediately put together a customized Audience Buying solution. Since the client required real-time optimizations across a huge list of markets, we leveraged a combination of contextual and behavioral tactics to achieve their goals. Our plan also included geo-targeting tactics to reach the rural addresses and retargeting tactics to reengage previous homepage visitors.
As the team began to analyze campaign results, they quickly reallocated budgets based on top-performing tactics. They also altered bids based on time of day and day of week, created a block list of sites not driving traffic, and leveraged brand safety controls.
Lightening Fast Results
Within four months of starting the campaign, we helped this telecom company crush their original goal. The campaign not only reached the target customer, but we delivered the majority of all ad impressions, and significantly improved and maximized performance throughout the entire campaign. In fact, the Centro Audience Buying solution outperformed all other partners on the plan with these incredible results:
A Unified Approach
At Centro, we believe in a holistic approach to digital media. By leveraging data, intuition, and innovation, we create customized plans for each of our clients across every industry. Our buying strategy isn’t limited by preference or platform. So with Centro on your team, there are no limits to what you can acheive.
Stay tuned for more case study updates. We have a lot more #CentroInAction stories on the way!