Was 2012 the “Year of Mobile” as many players in the space have preached, promised and prayed it would be? While I’m not thrilled to say it, it probably wasn’t. Mobile advertising remains nestled in a space of spending limbo in the grand scheme of noted brands’ advertising budget.
A recent article on ClickZ spoke to a partnership between publisher Gannett Co., Inc. and comScore. The publishing powerhouse will be using comScore to implement viewable impression measurement across ad campaigns appearing on USATODAY.com.
One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.
According to a new study, nearly 86% of publishers will offer mobile display ad inventory within the next three months. More than a third of tablet users in the U.S. read newspapers on their devices each month, and even more check out magazines, according to comScore. According to comScore, 181 million U.S. Internet users (85% of the U.S. internet audience) watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.
In the wake of the iPhone 5 maps blunder, alternative mapping options have been all the craze; to the point that Apple CEO Tim Cook even suggested going elsewhere in the meantime.
One such suggestion is Waze, an Israel-based traffic and navigation app. Since Cook’s suggestion to use Waze, the app is adding 100,000 users daily. Waze isn’t taking this lightly, they are capitalizing on the opportunity.
If you haven’t yet seen Centro board member Andrew Swinand’s recent guest column in Advertising Age “Want to Win the Race to the Bottom? Don’t Invest in Tech” you’re missing out on one of the most prescient analyses of why agencies need to find new ways to raise their efficiencies and, in turn, their profitability.
Is the advertising industry willing to look at itself and acknowledge that it has a big problem? Can anything reverse what seems like a race to the bottom and allow a rainbow to emerge?
Read the Entire Story on Advertising Age
Time to introduce a new adage to the information age: If you want to know how best to layout an office space, talk to the window washer.
Maybe not the first choice, but when you consider the volume and variety of floor plans a window washer sees over the course of a day, week or month, you start to realize there is a sea of potential insights you might not be considering in your own design.
