Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...
Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...
Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...
Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...
Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...
If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...
At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...
Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should ...
We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in ...
