Nov 5 2012
Basis Team

Mobile Display, Video Ads and Tablet Users

  • Marketers and publishers are keeping a close eye on the fast-moving mobile market. According to a new study, nearly 86% of publishers will offer mobile display ad inventory within the next three months. Additionally, nearly 95% of ad sellers said their clients were interested in buying mobile display ads. The #1 factor cited for helping sell more digital ads was the need for better education on the value of digital ads. One thing is for sure, if more consumers are moving to mobile, marketers should certainly follow. Read More: Vast Majority of Ad Sellers to Offer Mobile Display
  • Mobile device readership is on the rise. More than a third of tablet users in the U.S. read newspapers on their devices each month, and even more check out magazines, according to comScore. Another recent study found that tablet users ages 25 to 44 over-indexed for newspaper consumption, while magazines were popular among a slightly wider age group (18 to 44). These age groups are most likely to use a tablet and they also represent marketing opportunities, since they are an engaged audience. Read More: Who’s Reading Magazines and Newspapers on Tablets?
  • According to comScore, 181 million U.S. Internet users (85% of the U.S. internet audience) watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion. Time spent watching video ads totaled 3.4 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 681 million minutes. Video ads reached 51% of the total U.S. population an average of 60 times during the month. Read More: comScore Releases September 2012 U.S. Online Video Rankings