Dec 12 2012
Basis Team

How to Future-Proof Your Agency


In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused.

(iMedia Connection) - This year’s iMedia Agency Summit in Scottsdale, Ariz., was themed around partnerships, and Centro’s Spotlight presentation entitled “The Future-Proofed Agency Model” outlined a new vision on how agencies can streamline their digital campaign execution and stay focused on providing strategic value.

Scott Neslund, Centro’s EVP of media services, outlined a service offering based around customizable managed services and cloud software options designed to provide agencies with the people and systems necessary to reduce the time and cost of managing digital campaigns.

In Centro’s view, a variety of forces are placing great strain on agency media teams, including the growing complexity of the digital media environment, imbalanced contract scopes versus fees, operational inefficiencies, and declining margins. Add to those challenges the constant pressure on employees and the ever-present demand for strategic expertise, and it’s easy to see why some agencies struggle to provide both the counsel and executional services that can propel their clients forward.

Read the remainder of this article and view Scott’s video interview on