How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this generation will spend $1.4 trillion annually by 2020 – accounting for 30% of U.S. retail sales. Yet, isn’t it ironic how a newly released report from the American Psychological Association has found that among generations, millennials are the most stressed – due in large part to money and financial concerns? In fact, the Stress in America study found that members of the group (people ages 18 to 33) have an overall stress level of 5.5 on the 1-10 scale, compared to the average stress level of 3.7 that was reported by the matures generation (people age 67 or older).
To take a deeper dive into the statistics, check out this article from MediaPost>>