As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and has been for some time now. In fact, according to Accenture Global, on average, 85% of customers are interested in using an online tax account. This means that, once again, consumers are turning to digital outlets for help. At every step of the taxpaying path, consumers’ desire for digital is high:
With tax day just around the corner, take a look at this infographic to see what’s trending and who’s spending. And keep this in mind for next year’s media plans.