Taxpayers in the Digital Age

What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and has been for some time now. In fact, according to Accenture Global, on average, 85% of customers are interested in using an online tax account. This means that, once again, consumers are turning to digital outlets for help. At every step of the taxpaying path, consumers’ desire for digital is high:

• 81% would consider using a Virtual Digital Assistant to enhance self-service
• 64% of taxpayers desired a tailored website, helping them to find the information they require
• 62% of taxpayers want a live online-chat service to assist them outside business hours

With tax day just around the corner, take a look at this infographic to see what’s trending and who’s spending. And keep this in mind for next year’s media plans.