As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times already booked 90% of its entire 2014 revenue. This fast start can be attributed to The Washington Times’ ability to embrace the switch to programmatic buying, and its increased focus in search engine marketing.
Joe Corbe is an ad director at The Washington Times who has been championing the publisher’s partnership with Centro since he arrived late last summer. Joe notes, “The Centro team has been vital to the overall success here at The Washington Times. We offer and sell everything from the most basic search program to heavily refined targeting, in addition to video, social media, and programmatic buying – and all very user friendly. We would not be where we are today without Centro – we’ve sustained both incremental gains and total team goal achievement.” As local advertisers look to solve clients’ digital needs, the demand to be the digital authority is at an all-time high. By embracing the Centro partnership, The Washington Times is in a great position to build on its early 2015 success. It’s going to be a big Q2 for the team down in D.C. Keep up the great work!