Strategy Archives - Page 60 of 72 - Basis Technologies
Resource Center

Strategy

An illustration of a website being built to include content and advertisements.
Dec 7 2023

6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.
Read More
1 58 59 60 61 62 643

Strategy Resources

RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

Read More
Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

Read More
#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

Read More
Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

Read More
#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

Read More
Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

Read More
Generation X: Small, Mighty… and Financially Insecure?

Generation X – a goldmine for marketers, yet still forgotten in many media plans. In fact, we recently touched on ...

Read More
Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

Read More
5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

Read More
1 58 59 60 61 62 72
chevron-down