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Jan 23 2024

3 Things to Know About Capturing Audience Attention in 2024

In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.
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Strategy Resources

Instagram’s New Ad Roadmap: The Three Things You Need to Know

Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...

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Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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