If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences in a more natural and authentic way. Native advertising is the newest tactic lauded for its ability to blend organically into the media consumption experience. Now paired with the scale of social platforms, the execution delivers a whole new brand experience.
As a part of our 3Ton30 educational webinar series, Centro unpacked the mysteries of native advertising on social media on January 20th. Did you miss it? To watch the recording, click here.
In the meantime, brush up on these native and social terms every marketer needs to know in order master native advertising on social media in 2016.
Content Stream: Real-time aggregate feed of social sharing, news, and information populating users’ social channels and platforms. Envision your Facebook or Twitter feed.
Native Placements: Ads that match the form, feel, and function of the content of the platform on which they appear.
Scalability: When used in context of social, refers to the audience reach available to marketers via social media platforms.
Social Ad Spend: Annual dollars marketers funnel towards paid promotion on social networks, social network games, and social network apps. Does not include money spent on creating and maintaining a social network presence.
And of course, you need to know these platforms:
Facebook: Online social networking service where users connect with friends, share photos, videos, send messages, and get updates.
Instagram: online mobile photo-sharing, video-sharing and social networking service that allows users to take pictures and videos and share them on a variety of social networking platforms
Pinterest: Web and mobile application that allows photo uploading, saving, sorting, and sharing. Registrants follow others who are doing the same to share inspiration.
Twitter: instant online microblogging service. Update, message and interact with others in real time while broadcasting to followers.
Snapchat: Messaging application that allows users to take, share and broadcast photos and short-form videos from their mobile devices.
If you happened to miss the webinar, you can check out the recording here!