Jan 20 2016
Basis Technologies

Tweet-Cap: Understanding Native Advertising on Social Media


It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s challenging is that consumers are willing to skip and click out of anything that gets between them and their content. So what’s a digital marketer to do?

As Centro’s Aubry Parks-Fried (pictured prepping below) explained in our recent 3Ton30 webinar, the solution is to go native!

Why Native Advertising?

As Aubry explained, social content is native content. Consumers value social because it’s timely and trusted. In fact, consumers would rather learn about a brand’s products through content, not traditional advertising. The stats are clear: consumers aren’t just stopping by social platforms, they are spending a lot of time there. For advertisers and brands, investing ad dollars in the social space is a no-brainer. And for good reason. Social content is the most effective kind of native advertising there is (eMarketer).

How to Leverage Native Social Advertising

So what can you do today to improve your digital campaign with social placements? Aubry shared four key steps:

  1. Get to know your audience. Understand how, what, and why they consume on social.
  2. Be strategic. Know where your customers go and be there with personalized messaging.
  3. Take a big-picture approach. Don’t view social or native as just one tactic but as an important part of a holistic plan.
  4. Find a partner! Diversify placements with data-driven partners that can help you meet your digital business objectives.

Thanks to all those who attended! Keep your eyes peeled for a complete list of questions and answers we were unable to tackle during the webinar.

Learn more about Native Advertising with Centro.