How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
You may have heard - 2015 was a bigger and better year for digital advertising than even the most generous predictions called for. In addition, the mobile movement is in full swing and consumers are spending more time on more devices and screens now than they ever have before. This exciting growth calls for greater planning around the way in which messages and programs are being consumed across all points of interaction, from print to in-store, online and beyond. Today, the path to purchase for consumers is far from linear and presents tremendous new opportunities for marketers. This shift to cross-channel consumption, however, also presents a whole new set of challenges.
Earlier this year Kelly Wenzel, Chief Marketing Officer at Centro and Gunnard Johnson, SVP of Media Data & Analytics, presented a webinar to address these challenges in front of marketers. The webinar covers how a cross-channel strategy can go beyond just tactics to include a concrete performance plan.
If you’re considering cross-strategy tactics to create more robust, performance-based campaigns in 2016, this is information you need to know.
To learn how to execute this approach, watch the recording of the webinar now!