"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, brands can use this knowledge to better collaborate with the various industry partners developing technology to execute a cross-channel strategy — which will ultimately deliver business outcomes that matter to any marketer."
Read more from Centro's Kelly Wenzel in Chief Marketer
Learn how agency leaders can guide their businesses to success as AI transforms the traditional agency model.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.
