If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
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"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, brands can use this knowledge to better collaborate with the various industry partners developing technology to execute a cross-channel strategy — which will ultimately deliver business outcomes that matter to any marketer."
Read more from Centro's Kelly Wenzel in Chief Marketer
If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
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