Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, brands can use this knowledge to better collaborate with the various industry partners developing technology to execute a cross-channel strategy — which will ultimately deliver business outcomes that matter to any marketer."
Read more from Centro's Kelly Wenzel in Chief Marketer
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
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