As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, brands can use this knowledge to better collaborate with the various industry partners developing technology to execute a cross-channel strategy — which will ultimately deliver business outcomes that matter to any marketer."
Read more from Centro's Kelly Wenzel in Chief Marketer
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Here we go again: Google has officially announced that third-party cookie deprecation in Chrome will be delayed. Here's what that means for marketers.
Take a look at some of the top marketing and advertising insights to come out of Possible 2024 in Miami Beach.