Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a loyal army to evangelize your brand should always be a primary marketing objective, right?"
Read more from Centro's Ryan Manchee in MarketingProfs
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
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