Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
"Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a loyal army to evangelize your brand should always be a primary marketing objective, right?"
Read more from Centro's Ryan Manchee in MarketingProfs
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.